About Nathan

A problem solver who learned to connect business and technology.

Every chapter of my career added another way to understand a problem—from people and communication to process, data, platforms, and enterprise systems.

Nathan Haynes wearing glasses and a tan blazer
Based inNashville, Tennessee

The real problem often lives between the systems.

In the handoff. The decision no one owns. The repetitive step. The missing information. The small point of friction that makes an organization harder to operate than it needs to be.

Recruitment taught me how to understand people. Marketing and communications taught me how information moves and expectations are set. CRM ownership and project management taught me how platforms shape behavior. Automation and enterprise systems taught me how to turn those observations into practical solutions.

Today, I work comfortably across executive, marketing, operations, project management, and technology conversations. That range helps me see the parts of a problem each group sees—and connect them into one workable answer.

Build thoughtfully.
Live fully.

I believe the point of better systems is not simply to produce more work. It is to create room for better work—and a fuller life outside it.

That shows up in a practical philosophy: work smarter, not harder; stay curious; keep moving; make something with your hands; share a good meal; and remember that happiness is not waiting at the end of the roadmap. Happiness is now.

On time & attention

“How we spend our days is, of course, how we spend our lives.”

Annie Dillard, The Writing Life
01

Travel

Mexico, beaches, and the kind of trips that change the pace. Next up: venturing across the pond.

02

Fitness

Lifting weights, generally moving, and treating strength as an investment in the life I want to keep living.

03

Food

I cook most meals with a protein-forward mindset—and leave plenty of room for excellent food and memorable weekends.

Cook with intention. Eat with joy. The best meals make room for both.
04

Technology

A general enthusiast: curious about useful tools, elegant systems, and what becomes possible when technology feels human.

05

Home renovation

Hands-on problem solving, learned by renovating my own home—part planning, part patience, and part figuring it out.

06

Sci-fi & fantasy

Books, films, and series with ambitious world-building, speculative technology, impossible choices, and enough mythology to disappear into for a while.

Each role added another way to solve the problem.

The progression is the differentiator: business context and user empathy paired with enterprise architecture and technology strategy.

  1. 01Marketing & recruitmentAudience, communication, adoption
  2. 02Communications & CRMData, journeys, platform ownership
  3. 03Project & marketing operationsWorkflows, teams, delivery
  4. 04Automation & enterprise systemsArchitecture, integration, scale
  5. 05Marketing technology leadershipStrategy, governance, transformation

Problem solving across the full operating environment.

A selective history of helping people communicate, move work, use technology, and navigate complexity more effectively.

2022—Present

Director of MarTech Operations

Large enterprise professional-services organization

Established and leads a MarTech Operations function spanning enterprise technology strategy, automation, Microsoft 365 adoption, digital workplace architecture, systems integration, data modernization, AI, and internal consulting.

2018—2022

Marketing Project Manager

Multi-office enterprise organization

Led multi-channel marketing operations across 75+ offices in 10 states, including enterprise webinar operations, team management, project dashboards, brand campaigns, events, budgets, and timelines.

2017—2019

CRM Consultant

Middle Tennessee State University

Designed 30+ automated applicant communication plans and helped modernize admissions workflows and university-wide application review architecture.

2013—2018

Marketing, communications & technical leadership

Middle Tennessee State University

Led CRM implementation, admissions operations, staff, recruitment communications, and the university’s first comprehensive admissions communication plan—supporting more than one million annual touchpoints.

2009—2013

Recruitment & orientation operations

Middle Tennessee State University

Managed recruitment relationships and campaigns that contributed to 17%+ application growth in assigned territories, following earlier leadership in large-scale orientation operations and staff training.

Business foundations.
Systems perspective.

Graduate

Master of Business Administration

Middle Tennessee State University

Undergraduate

Bachelor of Business Administration in Marketing

Middle Tennessee State University

Selected certifications

Applied platform fluency

Asana Ambassador · Smartsheet Product Certified · Certified Excel Specialist · Certified Word Specialist

Need someone who can find the real problem—and connect it to the right solution?

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